The Market Narrative
A six-week strategic engagement for founder-led B2B technology companies who are tired of explaining what they do.
$10K-$15K for multi-product companies or a full website rewrite.
Book a 30-min clarity callNo pitch. We'll see if it's a fit in the first ten minutes.
This is for you if
Your company has grown but your website still describes where you were two years ago.
You're preparing to fundraise and different people on your team would answer "what does your company do" differently.
You're rebuilding your website and realise you don't actually have a clear brief for what it needs to say.
You're in more sales conversations than ever, but something keeps getting lost between the first touchpoint and the close.
You know your business better than anyone. You just can't seem to get the market to understand it the way you do.
What you leave with
Not a slide deck that gets forgotten. Working documents your team uses to write every website page, deck, and sales call from now on.
Six weeks from now, your website, your sales calls, and your LinkedIn will all sound like the same company.
Your category, the shift you're creating, the buyer you're for, the promise you're making, and the one sentence your company owns.
Your point of view, your 3 content pillars, and 10 opening lines you can post or say in a meeting tomorrow.
One-sentence description, elevator pitch, and boilerplate you paste into decks, bios, LinkedIn, and inbound replies.
Hero, subhead, three section headers, body copy, and CTA, ready for your team to build against.
Discovery-call opener, demo framing, and the one-slide "what we do" your sales team stops rewriting every week.
Every deliverable mapped to where it lives, website, LinkedIn, deck, one-pager, sales calls, so your team knows exactly what to change first.
This isn't
It's the layer that makes all four work
The one story your website designer, content team, CMO, and next hire should all be executing. Without it, every one of them ships a slightly different version of your company.
How it works
Structured enough to move fast. Flexible enough to actually fit your business.
We audit every place your story currently lives - website, deck, LinkedIn, sales calls - and map the gaps. You'll see your Market Narrative as it exists today, whether you meant to build it or not.
We define the one story your company should own - the category you're playing in, the shift you're creating, the buyer you're for, and the words that make it click.
We rewrite the narrative into the surfaces that matter most: website messaging, founder positioning, company positioning, sales narrative.
You get the Implementation Guide and a working session with your team so they can carry the narrative into everything they build next.
Why work with me
I've worked with 20+ founder-led B2B technology companies to define the story they should own - Software Finder, Avaza, Blue Orca Solutions, and others.
I don't run a content agency. I don't sell campaigns. I sit with founders, understand the business quickly, and give them back the words that finally sound like the company they actually built.
What clients say
“Momina understood our business remarkably quickly and helped us communicate it with far more clarity and consistency. The difference was immediately noticeable.”
“A SaaS marketplace is not an easy business to communicate clearly, but Momina understood the nuances remarkably quickly and turned that complexity into a much clearer story.”
“Our product is not simple to articulate, yet Momina understood it quickly and clarified our message in a way that finally resonated.”
Questions founders ask
Brand agencies build visual systems. Messaging consultants write taglines. The Market Narrative is the strategic layer underneath both - the one story your company should own. Most founders bring it to their existing agency, not instead of.
Two working sessions per week, 60-90 minutes each. Between sessions I do the work. Your team can participate in the diagnostic and handoff - everything else is you and me.
The sprint scales to your go-to-market complexity. On the clarity call I'll scope what your narrative actually needs - no upsell, just clarity on what's in and what's out.
Then we move faster. Most positioning lives in a document, not in the words your market actually sees. Week 1 audits where your story already lives - website, deck, sales calls, LinkedIn - and where it breaks down. The sprint turns what you know into working documents your team can execute everywhere.
That's the point. The Market Narrative is built to be handed to your marketing team, your sales team, your next website agency, or your next hire. It's not a consultant's document - it's yours.
$10K-$15K for multi-product companies or a full website rewrite.
No pitch. We'll see if it's a fit in the first ten minutes.